GOOD POINT. Let’s Talk

YOUR EXPERTISE.
CLEAR TO THE
RIGHT PEOPLE.
ON LINKEDIN.

You’re trusted for what you know. We bring that expertise to your LinkedIn profile and content, so the right business audience understands what you do and how you think.

Discuss Your LinkedIn Presence See How We Help
Sculptural concrete architecture against a vivid orange sky
Make your
expertise visible.
FOUNDER POSITIONINGTHOUGHT LEADERSHIPLINKEDIN CONTENT

What
We Do.

LinkedIn consultancy and supporting content services that make your experience, offer and point of view easier to understand.

Our Services

Positioning

Make it clear who you help, what you do and why your experience matters.

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Ghostwriting

Turn your experience and informed opinions into LinkedIn posts that sound like you.

↗

Strategy

Build an editorial plan around your buyers’ questions and your practical expertise.

↗

Website Copy

Give prospects a clear description of your offer when they reach your website.

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Built for
Expertise-led
Businesses.

For founders of established B2B consulting and advisory firms whose expertise deserves a clearer LinkedIn presence.

Find Your Approach

Consulting
Founders

Connect your experience and offer with the business audience you want to reach.

Advisory
Founders

Make your judgment and point of view understandable through credible content.

Expert-led
B2B Firms

Translate complex ideas into useful content for relevant buyers and peers.

The Usual
Roadblocks.

Unclear Positioning

Your profile undersells the experience behind your work.

Generic Content

Your posts could have been written by anyone.

Inconsistent Publishing

Client work leaves little time to turn ideas into posts.

The Wrong Attention

Reach means little if it misses the people who matter.

Clear
Thinking.

Independent B2B content consultancy, led by Zarak Khan. Seven years of experience in content strategy, SEO, website copy and LinkedIn.

View Our Work
Expertise.
In your voice.Explore our LinkedIn work

A Simple, Thoughtful Process.

  1. 01

    Understand

    Your business, your buyers and what your profile needs to say.

  2. 02

    Interview

    Draw out the projects, decisions and opinions behind your expertise.

  3. 03

    Write

    Draft in your voice. You review the substance before publishing.

  4. 04

    Refine

    Review audience relevance, conversations and enquiries. Adjust the plan.

Ready to
Be Seen?

Let’s make your LinkedIn presence reflect the expertise behind your business.

Discuss Your LinkedIn Presence